This video conforms to most key features and conventions of a performance music video.
Key Features:
1. The music, lyrics and imagery work together. The song is about glamorous women and being with a woman. During the song there are 3 females strutting around which works well with the lyrics. For example during the line 'You're far from plastic,' the girls in the video are wearing plastic.
The song is also very upbeat and catchy and the video matches this, and is light hearted and fits with the beat.
The video is also cut in time with the music which helps the two work together.
2. The main singers are constantly seen in close ups, dancing and having fun with the girls in the video. This helps to drive the video. There is no narrative elements to the video, but the strange aspects of the video, such as one of the girls holding a sheep, help to maintain interest in the video, as viewers would be engaged. There is some dancing from the artists which also helps to add the 'performance' element to the video.
3. When the artist is on screen lip-sync is always visible and believable. Although some shots do not involve the artists, but when they do it is always clear.
4. The artists do not change performance a lot. They are always artists performing, but in some shots also dancing with the girls, however their performance is maintained throughout.
5. There is singing and dancing in most shots, although it is not choreographed, amazing dancing, it is catchy and works with the song. The singing from the artists and their 'cheeky' attitude work together to please the audience.
6.The 'cheeky' attitude of all the actors, and some random shots such as one of the girls holding a massive dice help to engage the audience as they are intrigued in the video.
7. Everyone in the music video is glamorous, dressed well and stylised. Glamorous women and men in suits against a plain white background created a visually striking video. There is only one backdrop throughout the video, but the characters moving around and doing different things help to maintain audience interest.
8. There is no grand sense of development throughout the clips, however as the song nears it's end the dancing and the random shots calm down, and the artists and the girls are all sitting down, reflecting that the song has come to an end.
9. As everyone in the video is shown as glamorous, and glitzy and they are all singing and moving together, the artists are all seen as very 'cool' and look like they're having fun together during the video. They are all good looking as well which adds to their aspirational image for fans.
10. Numerous close ups are shown of every person within the video. The artists take turns singing and their close up is often during one of their lines.
11. Key differences between how the women and the male artists act in the video, however there are not alot of juxtapositions. It is mainly the characters and the 'cheeky' and 'random' feel to the video that make the video interesting.
12. Alot of shots cut back and forth between. Close ups are repeated frequently, but the video is done in montage form with lots of different shot types put together. For example a shot of one of the girls lighting the male's cigarette and then a consecutive shot of him next to another girl. The shots are not continuous.
13. The whole theme of males chasing females is very familiar to audiences. The females are very attractive and the stylised video satisfies the audience.
14. There is not alot of underlying meaning within the song. The performance video does not completely work together with the lyrics. Alot of random shots have been cut together to make a unique and quirky video which add to it's appeal.
15. The audience are engaged in the video due to its quirky nature and this causes them to watch the whole video. They are intrigued and want to watch all of it. The song and the video are catchy and this all works together to promote the artists and the song.
